Reaching customers who are drifting away
A retailer with an online store and loyalty programme sees some customers stop buying, but their data sits in several systems.
Possible approach
- Connecting online store, CRM and loyalty data to Meiro.
- Building an audience of customers at risk of inactivity using rules the company defines.
- A retention campaign via email, push or advertising based on customer consent.
Results depend on data quality and campaign content; nothing is guaranteed in advance.